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why 2-in-1 will change your beauty game

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It’s possible to do a lot, with a little. With multi-purpose beauty products, you can spend more time living your actual life and less time getting ready. Plus, you cut through claims, declutter your shelves and make a great choice for the environment. Yep, minimalism has never felt so good.

As the name suggests, multi-purpose products have the ability to do more than one thing, whether it’s a makeup-skincare hybrid, like Rays for Days bronzer serum, or a product that you can use in more than one way, like State of Hydrate leave-on mask. But, what exactly makes them so appealing? Let us explain…

1. Get your time back

Picture this: it’s 8am and (in a post-lockdown world) you’re in a rush to leave the house. You have a cabinet chock-a-block with products screaming various claims at you and as you whittle your way through them, you’re taking up precious time. Wouldn’t it be easier and much less faff if you had a simple collection of multi-purpose essentials? With blendable formulas and easy applicators like sprays, you don’t need to be an expert to use them, plus applying them takes seconds.

2. Kill the clutter

Beauty bag bulging at the seams? Opt for multi-purpose products and you’ll save on space, without compromising on benefits. It also makes holiday packing a breeze and means you need fewer products with you for touch-ups on the go.

3. Keep your cash

Investing in double-duty beauty means you get two, or even three, products for the price of one. Owning fewer, harder working products over an assortment of one-trick ponies will save you a hell of a lot of money.

4. Make a sustainable choice

Minimalism in beauty is not just great for us, it’s great for the environment too. In 2018, Zero Waste Week shared the terrifying stat that the beauty industry produces 120 billion units of packaging per year. By having 5 products in your bathroom cabinet instead of 15, you’ll be softening your environmental footprint while putting pressure on beauty brands to prioritise sustainability.

5. Enjoy sophisticated formulas

Don’t be misled into thinking multi-purpose products aren’t that good. The main reason there are so many products out there is because beauty brands want you to buy more stuff. With clever formulations and quality ingredients, products can serve more than one purpose and can do both really, really well.

So the next time you’re scouring the web for your next beauty haul, think multi-purpose first.

To get you started, check out the Beached range – a streamlined collection of natural, multi-purpose products for your face, hair and body:

Rays for Days natural bronzer serum – this makeup-skincare hybrid is high in vitamin C and can be used on its own, mixed with a base, as a highlighter or for body glow

State of Hydrate natural leave-on mask – this uber-hydrating cream can be used as a day moisturiser, to lock-in moisture pre-pilates, or as a mask treatment

Urban Waves natural hair texturiser – a textusiser and conditioner, giving you serious waves and texture, while nourishing your hair with the help of Aussie fruits and oils

Bondi Bum natural body firmer – a rich body cream that also firms your skin and provides a subtle shimmer for days when you want to bare all

Want to be part of the A-beauty movement? Check out the Beached bundle to get you started.

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rays for days

Regular price £20.99
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5-in-1 bronzer serum

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urban waves

Regular price £17.99
Sale price £17.99 Regular price

3-in-1 hair texturiser

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bondi bum

Regular price £19.99
Sale price £19.99 Regular price

3-in-1 body lotion